Marketplaces set the tone. If your prices are higher than Amazon or Cdiscount, conversion can fall.
A simple benchmark lets you adjust prices by channel and avoid decisions based on guesswork.
Why compare by channel?
Your competitors are not limited to online stores. Marketplaces influence customers’ perception of a fair price and their confidence.
If you sell in several countries, compare each channel market by market too: the same retailer may charge different prices in different countries. Our guide to international price monitoring explains how to check each URL from your customers’ country.
A four-step method
- List strategic products by category.
- Add marketplace and online-store URLs for each product.
- Compare price gaps by channel.
- Define acceptable gap thresholds.
Prioritise the products that matter
Do not aim for exhaustive coverage. Start with your bestsellers and high-margin products.
Fast, measurable decisions
With price history, you can see whether a gap is temporary or structural. You can adjust your prices without sacrificing margin.